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SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Let’s dwell a little deeper into some useful SEO and positioning tips to get your web pages indexed and ranking faster.

1. SEO and Positioning Tip 1 - Determine Your Objective

What is your objective in optimizing your website? Is it for maximum general traffic or targeted niche traffic? Once again, webmasters are unable to get this part clear. Many think that driving as much traffic as possible to their websites is the way to go. Unfortunately, this is a big pitfall. A web site may attract loads of traffic but yet don’t perform as well as another with little traffic but making more sales. Know what your objective is, to sell more products or to get more people to visit your website. If you are building an interest-based website or hobby website, perhaps getting maximum general traffic is the right solution for you.

2. SEO and Positioning Tip 2 - Plan Your Keywords Right

This is applicable for all websites that intend to tap into free organic traffic. By that, I mean SEO and positioning high in search engines for specific keywords. One clue for you before you compile your keyword list is to understand that search engines rank individual web pages, not websites. The systematic way to do it is to first look at your objective of SEO and positioning. If you are targeting a niche market, for example SEO tools, target the niche keyword SEO tools for your home page, and drill into this main keyword for related keywords such as SEO Elite, effective SEO tools, etc to target for each internal web page.

Don’t make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword.

3. SEO and Positioning Tip 3 - Simple Well-Thought On-page Optimization Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast.

4. SEO and Positioning Tip 4 - Effective Off-page Optimization Techniques

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. Trade links with websites in a similar niche, and high Google PR if possible. Links from authority websites such as educational or government websites, ie domain names with .edu or .gov extensions are valuable. Buying links from link partners is perfectly fine if you can verify the quality of the websites. Search engines nowadays can be quite demanding and look for quality more than quantity of links.

5. SEO and Positioning Tip 5 - Using Search Engine Optimization Tools

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. These smart tools are designed to automate all manual tasks necessary to grab a top search engine ranking for a website fast. Almost every webmaster has one or two of these in their arsenal as they are big time and money savers.

Feel free to drop by at my blog to read more about search engine optimization tools and grab a free ebook worth more than $97 packed with detailed SEO tips and techniques to help your SEO efforts. This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

About the Author

Davion is a successful webmaster and author. Learn proven SEO tips and tricks, read reviews of SEO and link popularity tools like SEO Elite, Arelis, etc and find out how these tools can automate link building, boost traffic and ranking at SEO-Elite.blogspot.com.

Often times we get so caught up in marketing our site and making it aesthetically pleasing, we forget one of, if not THE most important part of SEO. Content. The search engines can not see pictures, so the only way to tell them what your site is all about is to provide that information to them via text. But why is it so difficult to put text on our sites?

During the creation of a site, we often care more about how it looks than how it functions. Flash, in my opinion, can be used to create some of the most beautiful sites out there. We get so drawn into making nice layouts with neat animations, we completely neglect the fact that we are building a site for the world, not just us.

The content on your site should actually be the first thing you think of when optimizing it. You need to convey to the search engines that your site is worthy of ranking, and that you are here to offer something to the masses. I often give this advice to customers, and get a great deal of fearful feedback. I hear a lot of “I don’t even know what to write.” Well, your site is an extension of your business/service/whatever, and as such you are likely to be well versed in that area. But I think people get caught up in the idea that the text is going to be placed on the site, promoting the attention to variables such as what font to use, what color, how it will look, etc.

The best advice that I can give in reference to thinking of text, is to close your site, use notepad (not Word. This creates problems when deciding to copy and paste), or a pen and paper (these do exist you know), and just put your thoughts to reality. Just write. Write about your business, yourself, your products, the history of your company, whatever. Just write. Before you know it, you will have well over 800 words of cryptic information all about your industry. As I write this, I am not thinking about my blog or my site, but only what I am trying to convey to you, the reader. Once you have all that information, organize it. Make it mean something, and make sense. Given enough thought, it will not be too difficult to come up with at least 500 words, which is a good amount of text to be placed on a website.

Once the content is on the site, you can obviously tweak it here and there to make proper use of your search terms (this will most likely happen anyway. You are writing on or about the same subject as your site, right?). And once that is done, you can then figure out what the layout, spacing, font, and all the other wonderful cosmetics the online world can offer will be.

As with all things online, this is easier written than done. But try this method out and see if it helps. To me, writing is my very weakest point, and this helps a great deal. Content is so very important to search engine optimization, and should be treated as such.

About The Author

SEO Factor is a Search Engine Optimization company offering SEO and Website Promotion Services at http://www.seo-factor.com to small and medium-sized businesses, and providing SEO information in a blog form at http://www.seo-factor.com/Blog.