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June 19, 2007 03:03 PM Eastern Daylight Time
NameMedia and Tucows Announce Strategic Marketing Partnership

Tucows to Promote NameMedia’s Domain Listing Service (DLS) Premium Domains

WALTHAM, Mass.–(BUSINESS WIRE)–NameMedia today announced a strategic marketing partnership with Tucows, the largest wholesale domain registrar in the world.

Under the terms of the agreement Tucows will integrate and promote NameMedia’s Domain Listing Service (AfternicDLS) into the Tucows wholesale domain name service. Like the MLS for the real estate market, the DLS for domain names has the most comprehensive inventory of available domain names for sale from current domain owners. AfternicDLS currently has more than 2,000,000 premium domain names listed for sale. NameMedia, the exclusive operator of the AfternicDLS, was recently recognized by the Domain Name Journal as the world’s leader in domain sales in the secondary market.

“Providing our network of 7,000 web hosting companies and ISPs with access to NameMedia’s inventory of premium domain names will ensure our customers are able to service the needs of hundreds of thousands of businesses and users looking for a compelling digital identity,” said Ken Schafer, Vice President of Product Management and Marketing, Tucows Inc.

“We look forward to providing Tucows customers with an unmatched breadth of domain quality and choice.” said Peter Lamson, Senior Vice President and General Manager of NameMedia’s domain name marketplace. “AfternicDLS members will also benefit as we continue to expand the distribution channels for our Domain Listing Service, giving domain sellers an easy choice for where to list their names to get the best exposure to potential buyers.”

NameMedia’s DLS is located at Afternic.com and provides its membership with the ability to sell domains through the company’s proprietary global distribution network, including BuyDomains.com, and more than 50 channel partners, making it by far the leading global platform for domain sales in the secondary market. Afternic members are further supported by leading edge appraisal services, domain monetization and other related services.

About NameMedia

NameMedia is the industry leader in Direct Search and the marketplace for premium domain names. The company leverages the power of Direct Search through a proprietary publishing platform that creates revenue-generating search destinations, including the company’s network of vertical online properties. NameMedia also has the industry’s largest marketplace for buying and selling premium domain names. NameMedia is a privately-held, venture-backed company headquartered outside Boston in Waltham, Massachusetts. For more information, visit www.namemedia.com.

About Tucows

Tucows Inc. (AMEX:TCX, TSX:TC), is the largest Internet services provider for hosting companies and ISPs. Through our network of over 7,000 service providers around the world we provide millions of email boxes and manage over seven million domains. Tucows is an accredited registrar with ICANN (the Internet Corporation for Assigned Names and Numbers). Tucows remains one of the most popular software download sites on the Internet. For more information please visit: http://about.tucows.com.
Contacts

NameMedia
For Press Inquiries
Libby Levinson, 781-839-2809
or
For Business Development Inquiries
Tom Murphy, 781-839-2871

Waltham, MA — 11/28/2006 - NameMedia, the industry leader in Direct Search and Premium Domain Name Sales, today announced that it has acquired Afternic, Inc., the industry’s pioneer marketplace for the resale of domain names. Afternic will join with BuyDomains, NameMedia’s existing domain name marketplace, in creating the leading platform for the domain aftermarket. Afternic enjoys a strong following in the domain name resale and service marketplace, and is recognized for superior customer service and innovative sales strategies. Afternic’s Domain Name Marketplace has in excess of 1.8 million premium domains available for purchase supported by complementary products such as a domain name appraisal service, a domain purchase assistance team; secure domain name escrow services, and a platform for generating advertising revenue for domain owners.

“The Afternic acquisition advances our leadership position in creating an efficient marketplace for small and medium businesses to acquire domain names and insure a compelling digital identity,” said Pete Lamson, the Senior Vice President for NameMedia’s marketplace business.

Roger and Michael Collins, Afternic’s executive team, will remain as leaders of the Afternic business. “We are excited by our new association with NameMedia and BuyDomains,” said Roger Collins, Afternic’s General Manager. “NameMedia is the fastest growing and best managed company in our industry. Our combined offerings, along with planned future products and services, will offer many benefits to our shared customers”.

Lamson said that NameMedia intends to maintain both the Afternic and BuyDomains brands and trading platforms. Afternic members will continue to experience the same level of service and value to which they are accustomed. The terms of the deal were not disclosed, and Afternic will remain in its Florida headquarters.

About NameMedia

NameMedia is the industry leader in Direct Search and the marketplace for premium domain names. The company leverages the power of Direct Search through a proprietary publishing platform that creates revenue-generating search destinations, including the company’s network of vertical online properties in over 100 categories that include travel, finance, dating, health, shopping and technology. NameMedia also has the industry’s largest marketplace for buying and selling premium domain names. NameMedia is a privately-held, venture-backed, rapidly growing company headquartered outside Boston in Waltham, Massachusetts. For more information, visit www.namemedia.com.

Source: http://www.afternic.com/news.php